Shufra Opens Unique Archive Store at TLV Mall in Decade-Long Deal

TLV Mall has signed a significant ten-year agreement with the popular footwear brand Shufra, which has opened a unique "Shufra Archive" store within the complex. This new store, the only one of its kind in Israel, spans 240 square meters on the mall's lower level and represents an investment of approximately half a million shekels. The opening follows the closure of Shufra's iconic Dizengoff Street store.

The "Shufra Archive" concept draws inspiration from the brand's original packaging, blending industrial simplicity with colorful crates and silver shelving. The store offers over 3,000 shoe models in sizes 36-46, organized by size like a library to enhance the shopping experience. In addition to discounts on popular models, the store will also feature rare sample items not available elsewhere.

This move is part of TLV Mall's strategy to strengthen its retail mix and provide unique shopping experiences. The mall recently engaged in an aggressive marketing campaign leading up to the Rosh Hashanah shopping holiday, including a special offer of four gifts for customers spending 799 shekels or more.