Yale Express Chain Expands in Israel with Three New Stores

The Yale Express chain is continuing its expansion in Israel, with plans to open three new branches in the coming months. The company currently operates 15 active Yale Express stores within DIY retail networks across the country. Alongside this expansion, Yale Express is launching updated in-store displays that align with the global Yale brand's latest design language. This initiative aims to create a unified and contemporary look across all points of sale, reflecting the brand's core values of innovation, quality, reliability, and advanced technology.

The new displays will showcase a range of mechanical and smart security solutions under the Yale brand. Each Yale Express store offers at least 500 security and protection products, encompassing both mechanical and smart options. This ensures a comprehensive selection of Yale-branded items is available at their retail locations within DIY chains.

Avi Kamhazi, CEO of Assa Abloy Israel, stated that the expansion of collaborations with leading DIY networks and the refresh of displays are significant steps in strengthening Yale's market position in Israel. He also noted the identification of new business opportunities and extended an invitation to entrepreneurs and business owners to join the Yale Express network in select locations nationwide.