Hoka Opens First Store in Eilat With Full Product Range

The athletic footwear and apparel brand Hoka has opened its first dedicated store in Eilat, located in the Seven Stars shopping center. The new Eilat branch offers the brand's most comprehensive selection of sneakers and sportswear, featuring nearly all Hoka footwear models, from the latest releases to classic professional running shoes. It is the only Hoka location to house all product categories under one roof, including specialized shoes for road running, trail running, hiking, and everyday wear. The store also boasts a wider variety of colors and versions than other retail points.

Hoka is experiencing rapid growth as a sports footwear brand, with its shoes known for advanced technology and comfort. Founded by French ultramarathoners Nicolas Mermoud and Jean-Luc Diard, the company developed a unique, lightweight foam sole by combining multiple chemical substances and specialized manufacturing processes. The brand's distinctive design, featuring a curved sole, has been embraced by many runners, including Olympic champions and celebrities.

Beyond footwear, the Eilat store also stocks a significant collection of Hoka apparel, including professional running gear and lifestyle items designed for everyday wear. This versatility, where athletic wear seamlessly integrates into casual wardrobes, is a key reason for Hoka's global popularity. The brand's clothing line includes t-shirts, leggings, shorts, windbreakers, socks, and hats, all engineered for performance and comfort.

Customers who are members of the Hoka club or new members can receive a 20% discount on all models at the Eilat store. Hoka products are also available at WeShoes stores and select other retailers across Israel.