Social Media Influencer Finds Faith, Inspires Thousands of Young Women

Rose Maklouf, a 25-year-old businesswoman and content creator known for her shawarma videos, has gained nearly 100,000 followers on social media. While her initial fame came from preparing shawarma wraps on camera, her content has evolved significantly as she has undergone a personal spiritual transformation.

Maklouf describes a period of intense work and business success that left her feeling empty. At 21, while managing her family's shawarma business, she began listening to Torah lessons from Rabbi Yigal Cohen, which she credits with her spiritual awakening. This led her to adopt practices like reciting morning blessings and, eventually, committing to wearing skirts, a change she initially intended to be temporary but has maintained for a year.

She shares her journey openly with her followers, including her struggles and doubts, which resonates deeply with many young women. Maklouf believes her purpose is to share the goodness she has found and to inspire others, a concept she calls "Kiduz HaRabim" or "enlightening the masses." She receives numerous messages daily from followers who say they have become more religious or have taken on new religious commitments because of her content.

Maklouf sees the growing trend of religious content on platforms like TikTok and Instagram as a positive development, hoping it expands further. Her ultimate dream is to host large-scale events, potentially internationally, to share her faith and connect with the women she inspires, emphasizing that while setbacks are part of the journey, the pursuit of faith brings light and purpose.