Israeli Election Campaigns: AI's Limited Role, Authenticity, and Shifting Strategies

Three strategic advisors who have managed past major party campaigns in Israel are offering insights into the current election cycle, highlighting how technology has accelerated response times but not fundamentally altered political strategy. They note that while campaigns now react to events within minutes rather than hours, the core objective remains for each party to define the election's central theme. The advisors also observe that artificial intelligence, despite its advancements, is not a decisive factor in voter engagement.

One notable observation concerns Benny Gantz, whose campaign contrasts sharply with his public image. While perceived as statesmanlike and reserved, his social media team is described as fast, audacious, and bold. This approach allows Gantz to maintain his 'statesmanlike asset' persona while his campaign team adopts a more aggressive stance, a balance that is reportedly being managed effectively.

Avigdor Lieberman's campaign is analyzed as an attempt to attract votes from his traditional base while rebranding himself as someone willing to confront difficult issues directly. This strategy carries risks, as uncontrolled audience reactions can go viral, but the advisors suggest that campaigns avoiding risk rarely break through. In an era where polished content can seem suspect, uncomfortable encounters are sometimes perceived as more authentic.

The advisors also discuss the importance of 'voting from the heart' as a strategic choice, arguing that while some may feel compelled to vote for established parties, emotional connection can be a powerful motivator. They also point out the political cost of being seen as a 'traitor' to one's political bloc, forcing candidates to differentiate themselves within their own camps. Authenticity is highlighted as increasingly crucial, with politicians like Naftali Bennett praised for their direct engagement with the public, which conveys sincerity in the age of AI.

Benjamin Netanyahu's campaign is noted for initiating moves typically reserved for the final stretch of elections, such as attending large public events. However, his campaign is currently seen as lacking a clear, consistent message and has not yet succeeded in setting the public agenda. The effectiveness of any campaign, the experts conclude, can only be truly assessed over time, with the final days of the election proving most significant.