Businesswoman Pnina Rosenblum Ventures into Green Energy Sector

Israeli businesswoman and entrepreneur Pnina Rosenblum, known for her success in cosmetics and lifestyle products, is expanding her business ventures into the green energy industry. Rosenblum, who established her eponymous cosmetics brand in 1989 and later diversified into healthy food, supplements, and home goods, has now co-founded a new company focused on solar energy and electricity savings.

The new venture, named 'Pninat Energeya Hadasha' (Pnina's New Energy), was established in the past six months in partnership with an experienced company in the field. Rosenblum stated that the company is already working with major factories and has secured contracts, with operations extending internationally.

Rosenblum explained her rationale for entering the energy sector, drawing a parallel between the beauty industry and green energy. "Cosmetics are beauty, clean, light. Green energy is clean, good, sun. For me, it connects," she said, highlighting her personal commitment to green energy solutions for businesses and factories.

This move into green energy comes alongside the launch of a new perfume by Rosenblum in Israel and globally, showcasing her continued activity across multiple business sectors.