Tiv Ta'am Launches 'Super Not Obvious' Campaign Ahead of Holidays
Tiv Ta'am, an Israeli supermarket chain, is launching a new advertising campaign titled "Super Not Obvious" ahead of Rosh Hashanah and the High Holidays. The campaign, with an estimated investment of 1.2 million shekels, aims to highlight the freedom of choice that has long been associated with the brand. It emphasizes aspects of the supermarket experience that are often taken for granted, such as convenient shopping hours, reliable online delivery, the availability of diverse global flavors, and the company's commitment to individual choice.
The campaign will also feature a variety of special offers, discounts, and holiday-themed products. Developed by the BBR Saatchi & Saatchi advertising agency, it will be broadcast across television, digital platforms, regional radio, and social media, with specific outreach to the Russian-speaking community via Channel 9 and other direct channels.
Avivit Levi-Naim, Tiv Ta'am's Marketing and Sales Manager, stated that the chain has always strived to offer flexibility, allowing customers to shop when convenient, even during holidays and Shabbat, and to rely on timely and intact deliveries. She added that the campaign reflects the understanding that Tiv Ta'am is more than just a supermarket; it's a place that empowers people to choose, experiment, and live life on their own terms, making it "super not obvious."
This initiative follows Tiv Ta'am's recent celebration of the third anniversary of its customer loyalty club, TivClub, which boasts approximately 700,000 members. Club members benefit from a 3% cashback on all purchases made in-store or online, which can be redeemed on future transactions.
