Sign in to baba News

One account across the web, iPhone and Android — your subscription follows it.

or use an email code

Welcome — one more step

News Plus opens the cross-newsroom layer — who covered a story, who didn’t, and how each one worded it.

  • Unlimited follows
  • Alerts for what you follow (in the app)
  • Story alerts (in the app)
  • Hide read stories (in the app)
  • The daily brief by email
  • Headlines side by side
  • Who reported first
  • The whole archive
  • Your reading diet
  • Duki without the monthly limit

Eligible new subscribers get 7 days free, then $34.99 each year. Renews automatically until cancelled. Cancel any time in your account. Subscription terms.

Your subscription also unlocks the app.

Search stories

Type at least two characters. Results come from every newsroom baba reads.

to move · to open · esc to close

Live Terminal

Sign in to baba News

Sign in to keep asking. News Plus removes the daily limit.

or use an email code

Keep the whole picture

News Plus opens the cross-newsroom layer — who covered a story, who didn’t, and how each one worded it.

  • Unlimited follows
  • Alerts for what you follow (in the app)
  • Story alerts (in the app)
  • Hide read stories (in the app)
  • The daily brief by email
  • Headlines side by side
  • Who reported first
  • The whole archive
  • Your reading diet
  • Duki without the monthly limit

Eligible new subscribers get 7 days free, then $34.99 each year. Renews automatically until cancelled. Cancel any time in your account. Subscription terms.

Your subscription also unlocks the app.

Tech05:13 · Sep 9

Software Stocks Rebound as AI Integration Boosts Salesforce, Adobe

By אדיר בן עמיUpdated Sep 10, 2026
Translated & summarized from Bizportal by baba
The story · English

After an initial downturn driven by fears that AI agents could replace human jobs and reduce the need for multiple software licenses, software stocks have seen a significant rebound. The S&P 500 software group, which fell about 20% in the first half of the year, has surged over 23% since early July. Investors now recognize that AI can enhance software sales, increase customer revenue, and automate tasks, benefiting companies like Salesforce and Adobe.

Salesforce, in particular, is demonstrating this shift. Despite trading at a valuation typically associated with mature companies, its revenues are still growing double-digits, and its AI initiatives are impacting its financials. The company's AI platform, Agentforce, has achieved an annual recurring revenue run rate of over $1.5 billion with more than 200% growth year-over-year. Salesforce's recent quarterly earnings showed an 11% revenue increase to $11.3 billion, a $33.5 billion current backlog, and an 81% jump in free cash flow to $1.1 billion, signaling strong investor confidence.

Adobe is also experiencing a valuation disconnect, trading at a forward P/E ratio of around 9.6, significantly lower than the broader software group, despite rising profit forecasts. The company expects to generate over $10 billion in free cash flow annually, yielding over 10% on its market value. While new AI tools from competitors pose a threat to Adobe's established products like Photoshop and Illustrator, its own AI tools, such as Firefly, are being integrated into its Creative Cloud, driving revenue growth. Annual recurring revenue from AI-first products has tripled to over $500 million in a year.

Intuit, the maker of QuickBooks and TurboTax, presents a similar narrative. Its stock trades at a P/E of around 13, down from 27 at the start of the year, despite 14% revenue growth reaching $21.4 billion annually. The company is collaborating with Anthropic, including through its Israeli development operations, to transform QuickBooks from a data entry system into one that automates tasks for business owners, such as invoicing and payment chasing.

The AI revolution is shifting focus from hardware manufacturers like Nvidia and chip providers to software companies that can leverage AI to enhance their existing products and services. Unlike cloud giants investing heavily in infrastructure, companies like Salesforce, Adobe, and Intuit can build upon existing platforms and cloud services, requiring less capital expenditure. This strategic advantage, combined with their established user bases and recurring revenue models, positions them favorably for the next phase of AI integration, even as their current valuations reflect investor apprehension.

Read the original at Bizportal
Open the live terminal