Companies Shift Holiday Events to Social Impact Activities

Israeli companies are moving away from traditional New Year's celebrations involving alcohol and mingling, opting instead for social impact activities as a new trend for holiday events. This shift reflects a growing desire among managers to provide employees with meaningful experiences, especially amidst a complex reality of uncertainty, ongoing stress, and burnout.

Organizations are seeking ways to mark the holidays while fostering a sense of connection, belonging, and strengthening ties between employees and the company. This is particularly relevant following challenging security and social periods.

The organization "Beit Halagel'im" (House of Wheels) reports a 30% increase in demand for its social activities for employees and managers leading up to the Rosh Hashanah and Sukkot holidays compared to the previous year. Last year, approximately 5,000 employees from 44 companies participated in their "Rolling Experience."

"We see more and more organizations looking for an experience that has an impact even after the event ends," stated representatives from the organization. "The goal is not just to mark the holiday, but to allow people to encounter a different world, break down barriers, and gain a new perspective."

Participants engage in group tasks that incorporate accessibility challenges and mobility limitations, such as navigating in wheelchairs and solving team problems under uncertain conditions. The sessions are led by members and alumni of the organization who share personal stories about independence, equality, and overcoming obstacles, alongside the practical experience and open dialogue.