Top Executive Joins Gadi Eisenkot's New Political Party
Ziv Rosen, former CEO of the gift company BuyMe and the tourism group Gulliver, has joined Gadi Eisenkot's "Yashar!" party ahead of the upcoming elections. Rosen was appointed chairman of the election campaign headquarters on Sunday.
In his new role, Rosen will oversee the party's organizational, managerial, and technological preparations for the election campaign, according to Walla. The appointment is considered unusual for Eisenkot's party, as Rosen has no prior political experience and has never held an official role in past election campaigns.
The party is relying on Rosen's extensive management and technological experience from the private sector to lead an efficient and well-planned election effort.
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