Israeli Reserve Soldiers Receive Business Aid to Rebuild Enterprises
The Israeli non-profit "Daf Hadash" (New Page) is providing crucial business support to reservists who have struggled to maintain their enterprises after extended periods of service, particularly following the events of October 7th. Many reservists, who are self-employed or own small businesses, found their livelihoods severely impacted by prolonged absences, leading to lost clients and financial instability.
The organization, in collaboration with Hanokh D'um's Reserve Forces Hub, offers free business consulting to help these individuals navigate the complex process of rebuilding or pivoting their businesses. The assistance comes at various stages, from helping those who lost their primary income source to guiding others toward establishing new, stable career paths.
One beneficiary, Idan Meir, a 41-year-old self-employed solar systems technician, served over 200 days in reserve duty. His freelance work dried up during his service, and the solar industry was already facing challenges. Upon his return in July 2024, his income dropped to zero. With the help of "Daf Hadash," Meir learned essential skills in sales, marketing, and client acquisition to relaunch his business independently.
Koral Derlitzman, a 37-year-old former lawyer who transitioned to running writing workshops and a women's writing club, also received support. Her husband's extensive reserve duty of over 300 days during the war strained her ability to manage both her business and family. "Daf Hadash" helped her redefine her business model, focusing on intuitive writing for women, leading to increased income stability and a clearer business plan.
Neria Barzilai, 37, who owns a ninja activity business for children, faced similar disruptions. He served over 150 days in reserve duty, repeatedly interrupting his efforts to launch and grow his venture. Business consultant Hagi Ron, assigned through "Daf Hadash," assisted Barzilai with budgeting, marketing, and pricing, crucially helping him understand his self-worth and establish firm pricing, even turning down a significant deal to maintain his value.
