Giliad Primo Eyes Olympic Gold Amidst Personal and Professional Challenges
Israeli judoka Giliad Primo, a leading contender in the under-52kg category, recently secured a gold medal at the Grand Slam in Lausanne, marking a significant return to the top podium after nearly six months. Primo, who holds numerous accolades including a World Championship bronze and multiple European Championship medals, is preparing for the upcoming World Championships and has begun the Olympic qualification period for the 2028 Los Angeles Games. She is also pursuing a psychology degree at Reichman University, highlighting her commitment to balancing a demanding athletic career with personal growth and education.
Primo discussed the mental hurdles she has overcome, particularly after her recent marriage, where she faced questions about continuing her judo career. She emphasized her drive to prove herself, stating, "My drive is never to prove to others, but to prove to myself." This internal motivation was crucial during an extensive training camp in Japan and subsequent periods away from home, which she found challenging as someone who values routine and home life.
She also reflected on her identity as a "normal" person in the spotlight, contrasting herself with the often-dramatized narratives seen in reality television. Primo believes her grounded nature, supported by a strong family and close friends, is a source of strength. However, she has encountered difficulties finding sponsors, with some ending their partnerships after her marriage, which she attributes partly to not fitting the typical "judo woman" stereotype. Despite these challenges, she expressed gratitude for current sponsors like Pro Strauss and B-Cure Laser, whose belief in her provides significant support.
Looking ahead, Primo aims to be the best version of herself for the upcoming Olympic cycle, with an Olympic medal being her ultimate dream. She also finds immense strength in competing alongside her sister, Karem, who has also overcome injuries. Their mutual support, even through intense competition, is a unique bond. Primo's approach to losses is pragmatic; she views them as learning opportunities within the long marathon of Olympic qualification, emphasizing resilience and moving forward without prolonged despair.
