Ex-CEO Joins Opposition, Blames Netanyahu for Sister's Trauma

Shirael Chogeg, former CEO of the AM:PM chain and a resident of Ofakim, has joined Gadi Eisenkot's party, vowing to fight for a better Israel. Chogeg's sister, Dr. Eli Chogeg, suffered severe burns along with her husband and infant daughter during the October 7th Hamas attack on Kibbutz Kfar Aza, where they were targeted by terrorists who set their home ablaze. Chogeg recounted the harrowing experience, stating that his sister and her family fought for their lives for hours without any immediate IDF assistance.

Chogeg, who previously blamed the government for the October 7th failures, is now critical of Prime Minister Benjamin Netanyahu. He alleges that Netanyahu "paid money to the vandals who burned my sister" and that the Prime Minister has caused the greatest damage to the country. Chogeg believes Ofakim, a traditional Likud stronghold, will not automatically support Netanyahu in the upcoming elections, citing a shift in sentiment among residents who desire "a different Israel."

He criticizes Netanyahu's campaign strategy, describing visits to cities like Ofakim as "productions" by his team, involving pre-screened attendees and controlled messaging. Chogeg, who previously worked in management and became a prominent activist for a state inquiry commission, decided to enter politics to effect change from within. He believes that bringing individuals from diverse professional backgrounds into the Knesset will reform politics.

Dr. Eli Chogeg also spoke about the trauma, emphasizing the lack of immediate support during the attack and her family's struggle for survival. She expressed her desire for a better future and stated that while she doesn't wish to enter politics herself, she supports her brother's mission. The family, originally from Tunisia, has a history of professional success, with members working as doctors, engineers, and executives, challenging stereotypes about the Mizrahi community.