Giant Billboard Sparks Outrage Over Missionary Campaign Targeting Israelis

A large billboard erected in the Pí Glilot area has ignited controversy after the organization 'Or Le'Achim' identified it as a missionary campaign aimed at the Israeli public. The billboard directs viewers to the website 'What If He's Right,' featuring messages that question whether Jesus is the Messiah. According to the website, the campaign aims to provoke Israelis into questioning Jesus's identity and re-examining religious texts.

Following complaints received by 'Or Le'Achim's' emergency hotline, Binyamin Vulfan, director of the organization's department combating missionary work and cults, contacted Kobi Mor, CEO and owner of the 'Mega Media' billboard company. Vulfan demanded the immediate cessation and removal of the already-placed billboards.

Vulfan stated in his appeal that the advertisements are missionary in nature and their public display is concerning, particularly due to exposure to children and teenagers. He identified the campaign's backer as missionary Kant Schneider from the United States, who he claims disguises himself as a rabbi, wearing a beard, kippah, tzitzit, and tallit. Vulfan added that such advertisements in the Holy Land deeply offend and distress many Jews whose ancestors died for the sanctification of God's name.

He further warned that missionary activity aimed at converting minors is illegal in Israel and highlighted the danger of minors being exposed to such content via public billboards. 'Or Le'Achim' has requested that 'Mega Media' immediately stop the campaign and remove all erected billboards.