Missionary Billboard Sparks Outrage, Promptly Removed in Central Israel

A large billboard erected near the P Ganim interchange featuring messages encouraging Christian faith ignited widespread public anger in Israel. The billboard was part of a missionary campaign targeting the Israeli public, aiming to sow doubt and prompt Jews to re-examine their faith based on scripture. Following the billboard's appearance, the "Or Lem'echai" organization reported receiving numerous calls to its emergency hotline.

Binyamin Vulcan, director of the organization's department combating missionary work and cults, contacted Kobi Mor, CEO of the "Mega Media" billboard company. Vulcan demanded the immediate cessation of the campaign and the removal of already-placed signs, arguing the advertisement offended public sensibilities. He expressed particular concern about exposing minors and teenagers to missionary content, noting that proselytizing to minors is illegal in Israel.

Vulcan further stated that the advertisement was backed by a missionary who masquerades as a rabbi, complete with a beard, kippah, and prayer shawl. He described such publications in the "Holy Land" as deeply hurtful to the millions of Jews whose ancestors died sanctifying God's name. In response to the public outcry and the intervention by "Or Lem'echai," the billboard was removed from its location in recent hours.