As summer vacation bookings pick up, Shufersal and Arkia are offering an unusual deal on the popular Larnaca route: round-trip flights for 299 shekels. The promotion applies to dozens of travel dates in June and July, when demand is normally at its peak and prices are usually higher.
The article says Cyprus has become one of the favorite destinations for Israelis looking for a short break close to home. Its short flight time, hotels, beaches and summer weather have made it especially popular with families, couples and young travelers seeking a weekend getaway.
The discounted fare is available to holders of the Shufersal credit card and does not require points accumulation. That sets it apart from other credit cards, which often require customers to collect points before they can buy flight tickets.
The deal comes from a partnership between Shufersal and Arkia and follows a previous promotion that offered discounts on flights and vacation packages. This time, the two companies have focused on a single destination, Larnaca, one of the busiest routes for Israeli travelers during the summer. The article says the move reflects the continuing competition for Israeli passengers, with price still central for those looking to escape the heat, crowds and routine for a few days.
