Economy · Full coverage

Aura Launches Discounted Housing Sale with 'Haver' Club to Boost 2026 Unit Sales

How 3 Israeli newsrooms covered this story — translated into English and compared side by side.

Center 1Unrated 2

First reported by Maariv · 7 hours ago

What happened

Aura, controlled by Yaakov Atrachchi, partners with the "Haver" club to offer discounted housing units across five Israeli cities, aiming to boost sales to 1,200 units in 2026 after a slow first half. The company offers favorable financing and discounts to club members, expecting improved sales with potential interest rate cuts. Atrachchi remains confident in Aura's financial health and anticipates reaching 1,000 sales by year-end.

  • 01Aura targets 1,200 housing unit sales in 2026 after 291 sold in H1 2026.
  • 02Company offers nearly 800 discounted units to 'Haver' club members with favorable financing.
  • 03Sales in key projects like Hadera and Ramat Hasharon remain slow so far in 2026.
  • 04Atrachchi expects market improvement with another interest rate cut to boost purchases.
  • 05Aura aims for 1,000 total sales by end of 2026 through pre-sales and current campaign.
  • 06Financing risks are low due to strong buyer profiles and strict down payment policies.

Summary translated & synthesized from the sources below by baba. Read each original for the full report.

Full coverage · 3 outlets

The same event, reported separately by each newsroom. Open a few to compare what each emphasizes — and what they leave out.

CalcalistUnrated · Hebrew41 minutes ago
Aura Launches Discounted Housing Sale with 'Haver' Club to Boost 2026 Unit Sales
GlobesUnrated · Hebrew3 hours ago
Aura Launches Major Housing Sale Across Five Israeli Cities with Club Haver
MaarivCenter · Hebrew5 hours ago
Haver Club and Aura Group Launch Major Discounted Housing Offer Across Israel
MaarivCenter · Hebrew7 hours ago
Hundreds of Discounted Apartments Offered Nationwide in Exclusive Housing Deal

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