Aura Reports Slight Drop in Apartment Sales in First Half of 2026, Far from Annual Target
Israeli real estate company Aura disclosed its sales figures for the first half of 2026, revealing a modest decline compared to the same period last year. Aura sold 291 apartments in the first six months of 2026, down from 309 units in the first half of 2025. Despite this slight decrease, the sales remain significantly below Aura's ambitious annual target of 1,200 apartments set in a presentation released in late March.
Historical data suggests that first-half sales do not necessarily predict full-year outcomes. In 2025, Aura sold only 309 apartments in the first half but increased sales to 1,036 units by year-end, narrowing the gap to its 1,300-unit goal. In the first quarter of 2026, Aura sold 163 units, a 22% drop from 210 units in the same quarter of 2025. However, sales rebounded in the second quarter, with 128 units sold compared to 99 units in Q2 2025, marking a 30% increase.
Most of Aura's sales come from its subsidiary Megiddo, which focuses on government-subsidized housing programs such as "Price for Residents" and "Discounted Apartment." Of the 291 apartments sold in the first half of 2026, 79 were in a Megiddo project in Bnei Ayish, where about 80% of units are subsidized. Additionally, around 25 apartments were sold in Megiddo's Trio project in Ofakim, with 70% allocated to subsidized buyers. This trend reflects a broader industry pattern where subsidized housing projects are easier to sell amid a slowdown in the free market.
Furthermore, 69 of Aura's sold apartments were in completed projects, including 52 units in Aura City Hadera, which were sold in May to the Rent It residential REIT fund for 108.5 million shekels. These units, intended for long-term rental, were sold at an estimated 20% discount from Aura's price list, reflecting a 10% discount compared to other transactions in the same project.
Aura continues to monitor emerging trade opportunities in the Middle East as it navigates the challenging real estate market conditions.
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