Economy · Full coverage

Aura Reports 6% Drop in Apartment Sales in First Half of 2026 Amid Market Challenges

How 2 Israeli newsrooms covered this story — translated into English and compared side by side.

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By דותן לוי

First reported by Globes · Jul 8, 2026

What happened

Aura experienced a 6% drop in apartment sales in the first half of 2026, selling 291 units compared to 309 in the same period last year. Despite this, the company’s sales remain stable relative to competitors amid market challenges, with a significant increase in inventory and regional sales disparities.

01Aura’s apartment sales fell 6% in H1 2026 to 291 units from 309 in H1 2025.
02The company’s annual sales have remained stable above 1,000 units in recent years.
03Sales offices were closed for about a month during the "Roaring Lion" war, impacting sales.
04Apartment inventory rose 30% to 7,695 units by mid-2026.
05Sales were weak in central Israel but stronger in projects outside Tel Aviv.
06Aura outperformed major competitors like DMR Group, Africa Israel, and Azorim in 2025 sales.

Summary translated & synthesized from the sources below by baba. Read each original for the full report.

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