Kimberly-Clark Transfers Tissue Paper Business to Joint Venture with Suzano
How 2 Israeli newsrooms covered this story — translated into English and compared side by side.
First reported by Globes · 1 hour ago
What happened
Kimberly-Clark has transferred its tissue paper business to a joint venture called Arbex, co-owned with Brazilian pulp giant Suzano. Arbex now markets Kimberly-Clark’s tissue brands in Israel, while Kimberly-Clark retains its personal care products. The move aligns with Kimberly-Clark’s strategy to focus on personal care amid tissue business challenges. Suzano paid $1.73 billion for majority ownership and may acquire full control later.
- 01Kimberly-Clark spun off its tissue paper business to joint venture Arbex with Suzano owning 51%.
- 02Arbex markets Kleenex, Lily, and other tissue brands in Israel, previously handled by Kimberly-Clark.
- 03Kimberly-Clark retains marketing of personal care products like Huggies and Kotex in Israel.
- 04Arbex was founded in 2025, operates in 70 countries, and has $3.4 billion in annual revenue.
- 05Suzano paid $1.73 billion for its stake and has an option to buy Kimberly-Clark’s share.
- 06Liat Kider Feigin leads Arbex, which uses Kimberly-Clark’s Israeli factories in Nahariya, Hadera, and Afula.
Summary translated & synthesized from the sources below by baba. Read each original for the full report.
Full coverage · 2 outlets
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