Online Retailers Use Dynamic Pricing to Offer New Customers Steep Discounts
How 2 Israeli newsrooms covered this story — translated into English and compared side by side.
First reported by N12 · Jul 15, 2026
What happened
An Israeli consumer paid full price for a drone on AliExpress, while a new user was offered the same drone at a 45% discount using the same link. This case illustrates how online retailers use dynamic pricing algorithms to charge different prices based on user profiles, rewarding new or inactive customers with lower prices to attract them, while loyal customers pay more. Experts advise consumers to create alternate accounts or use separate profiles to benefit from such discounts.
- 01AliExpress sold the same drone for 109.73 shekels to a returning customer and 61.22 shekels to a new user.
- 02Dynamic pricing uses lower prices for new or inactive users to attract them into the platform.
- 03Amazon and other major companies adjust prices frequently based on user behavior and loyalty.
- 04Travel, ride-sharing, and streaming services also use dynamic pricing to maximize revenue.
- 05Incognito browsing helps only during initial price checks, not during purchase.
- 06Consumers can exploit this by creating alternate accounts or using separate profiles for discounts.
Summary translated & synthesized from the sources below by baba. Read each original for the full report.
Full coverage · 2 outlets
The same event, reported separately by each newsroom. Open a few to compare what each emphasizes — and what they leave out.
