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Pizza Har Sinai Owner Negotiates Sale of Half the Chain for 60 Million Shekels

How 3 Israeli newsrooms covered this story — translated into English and compared side by side.

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First reported by Mako · Jul 13, 2026

What happened

David Tur, owner of Pizza Har Sinai, is negotiating to sell half of his three-branch chain for about 60 million shekels. He is also developing a new delivery platform to reduce reliance on third-party services and plans to expand neighborhood branches beyond Tel Aviv. The deal reflects the brand’s strong financial outlook amid a growing restaurant investment trend in Israel.

01David Tur is negotiating to sell 50% of Pizza Har Sinai for around 60 million shekels.
02The chain has three branches in Tel Aviv and Big Group locations.
03Tur is developing a tech-based delivery platform to replace costly third-party services.
04Expansion plans focus on neighborhood branches with limited delivery radii.
05The restaurant sector in Israel has seen increased investment and acquisitions recently.
06Tur emphasizes hospitality’s resilience despite AI and tech advances.

Summary translated & synthesized from the sources below by baba. Read each original for the full report.

In this story

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David Tur