Economy · Full coverage
Model Neta Alchimister Launches BYNETA PLUS Hair Supplement Line in September
How 2 Israeli newsrooms covered this story — translated into English and compared side by side.
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First reported by N12 · 48 minutes ago
What happened
Neta Alchimister is launching BYNETA PLUS, a hair health supplement line, in September 2026, developed with Lilith Cosmetics and Supherb. The product aims to reduce hair loss and improve hair thickness, marking BYNETA's expansion into nutritional supplements with a 2 million shekel investment.
- 01Neta Alchimister expands BYNETA brand into nutritional supplements with BYNETA PLUS.
- 02BYNETA PLUS launches in September 2026, targeting hair loss and hair thickening.
- 03Development involved over two years and a 2 million shekel investment.
- 04First supplement developed with Supherb, containing collagen and hyaluronic acid.
- 05Products will be sold on BYNETA's site, Super-Pharm, and James Richardson.
- 06Lilith Cosmetics CEO highlights integration of beauty, wellness, and lifestyle in new category.
Summary translated & synthesized from the sources below by baba. Read each original for the full report.
Full coverage · 2 outlets
The same event, reported separately by each newsroom. Open a few to compare what each emphasizes — and what they leave out.
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