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Rami Levy’s private label challenges the brand premium, especially for Haredi shoppers

How 2 Israeli newsrooms covered this story — translated into English and compared side by side.

100% right-leaning

Right 2

First reported by Kikar HaShabbat · Jun 16, 2026

What happened

The article says Haredi shoppers have become more price-conscious and are increasingly choosing private-label “twin products” over costly brands. It uses Rami Levy’s products to argue that many branded items are identical to cheaper alternatives made in the same factories. The piece says this shift saves families money and weakens the power of major brands.

01The article says Haredi consumers now compare prices carefully and buy more strategically.
02It argues that many branded foods are identical to cheaper private-label products.
03Rami Levy’s private label is cited as a major example of the trend.
04Tahini and pickled cucumbers are shown with price gaps of about 40% and more.
05The piece says rejecting the “brand tax” shifts power back to consumers.

Summary translated & synthesized from the sources below by baba. Read each original for the full report.

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