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Hapoel Jerusalem Owner Addresses Fans on Rebranding Controversy and Future Plans

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דווח לראשונה בN12 · Aug 3, 2026

מה קרה

Matan Adelson, owner of Hapoel Jerusalem, addressed fans in a video about the halted rebranding process following a logo leak. He stressed the importance of fan input and announced the logo will be refined with fan involvement before a summer unveiling. Adelson also highlighted major professional investments in the club's future.

01Hapoel Jerusalem owner Matan Adelson paused rebranding after a logo leak to consult fans.
02The new logo will be refined with a fan expert and revealed before the season starts.
03Adelson stressed leadership responsibility despite fan dialogue.
04The rebranding aims to prepare the club for the next generation without erasing its history.
05The club made its largest professional investment ever this summer, upgrading staff and operations.
06The changes are part of a wider organizational transformation at Hapoel Jerusalem.

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Matan Adelson