Longevity-Focused Senior Living Network Expands Across Israel with Five Luxury Complexes
The Israeli senior living network "Ad 120," owned by Shapir Engineering and Phoenix, operates five luxury retirement complexes in Tel Aviv, Hod Hasharon, Rishon Lezion, Kfar Saba, and Modiin, housing around 1,000 residents aged 70 to 100. The network embraces the global Longevity trend, which prioritizes quality of life, independence, and physical, cognitive, and mental vitality rather than merely extending lifespan. CEO Tomer Rozenberg emphasized that the goal is not to live to 120 but to live well during the years spent in their communities.
The newest complex in Modiin, launched in late June 2026, offers two- to four-room apartments with private balconies, parking, and storage. About one-third of the units have already been sold. Central to the complex is a Longevity center providing professional services including cognitive training studios, personalized nutrition plans, a heated indoor half-Olympic pool, Pilates, music therapy, dance studios, yoga, and more. Additional amenities include a restaurant, sports and spa center, clinic, physiotherapy institute, commercial spaces, synagogue, and diverse community areas.
Entry into these senior living facilities involves a one-time deposit based on apartment valuation, ranging from 2 million to 7 million shekels depending on location and size, with Tel Aviv being the most expensive. Monthly maintenance fees cover services such as cleaning, medical care, and cultural activities, ranging from 9,000 to 15,000 shekels. A new "all-inclusive" payment model was introduced this year, allowing residents to pay a single fee covering utilities, food, and other expenses.
According to Israel's Central Bureau of Statistics, the elderly population reached approximately 1.286 million by the end of 2024, about 13% of the total population, with projections to nearly double by 2040. Rozenberg highlighted the growing demand for senior housing and the importance of continuously improving the resident experience. Each complex includes a nursing department for residents who lose independence, and residents can hire caregivers at a relatively low cost if needed.
Residents actively participate in decision-making and community initiatives, with some even leading innovation projects within the complexes. Rozenberg expressed pride in this engagement, noting that many residents are surprised by their own leadership roles at advanced ages. The network's approach reflects a shift toward personalized, high-quality aging experiences in Israel's senior living sector.
