Dudu Otmazgin Opens 22nd Pastry Shop in Rehovot with Over One Million Shekel Investment

Dudu Otmazgin, a well-established Israeli patisserie brand, is expanding its presence by opening its 22nd branch in the Ofer Mall in Rehovot. The new outlet, covering approximately 50 square meters, joins the chain's 21 existing locations across Israel. This expansion is part of the brand's growth strategy, which has been active in Israel for over 25 years.

The Rehovot branch will offer a variety of signature pastries including croissants, brioche challahs, eclairs, tarts, mousse cakes, and handmade petit fours. In 2023, Keshet Ta'amim acquired a 70% stake in the Dudu Otmazgin brand, fueling further growth and expansion efforts.

Alongside physical expansion within Israel, the company is also targeting international markets as future growth drivers. Potential locations under consideration include New York, Barcelona, London, and Dubai. The Rehovot store adds to a network that includes flagship stores in Kiryat Motzkin and branches in Tel Aviv, Petah Tikva, Rishon Lezion, Ra'anana, Hod Hasharon, and other cities.