Shaul Amsterdamski Faces Criticism for Crypto Influencer in Money-Saving Show
Shaul Amsterdamski, known for his interest in making economic topics accessible, launched a new season of his documentary series aimed at helping Israelis save money. The show explores the financial struggles of those living on loans and in chronic debt, offers advice on avoiding bank fees, and discusses young investors in the stock market. Despite Amsterdamski's polite and curious demeanor, critics note a lack of charisma and depth in the production, which presents complex economic issues in a light, comedic style rather than addressing systemic financial responsibilities or government roles.
A significant point of contention is Amsterdamski's decision to feature Naor Baruch, dubbed the "king of crypto," in the series. Baruch, who rose from a modest background in public housing, boasts about his financial success and extensive self-education, but his flashy display of wealth and attitude have sparked widespread criticism online. Observers argue that Baruch represents a poor role model, contrasting with other successful and modest young investors like Assaf Rappaport and Maor Shlomo, who have earned public respect.
The show’s portrayal of Baruch as a financial guru is seen as problematic, especially given the platform's public funding and influence. Amsterdamski himself acknowledged Baruch’s sharp retort equating their financial advice, highlighting a blurred line between private market actors and publicly funded media. Critics warn that the program’s approach risks normalizing superficial financial success and overlooks the broader economic realities faced by many Israelis.
The series aims to empower viewers by emphasizing personal responsibility in financial management, but it stops short of inspiring deeper systemic change or addressing the roles of institutions like the Bank of Israel or the Ministry of Finance. The inclusion of Baruch, with his controversial persona, has overshadowed the show’s educational intent and raised questions about the message being conveyed to the public.
