Netanyahu Faces Crucial Likud Primaries Amid Party Turmoil and New Female Candidate

The 2026 Likud primaries have become a pivotal moment in Israel's upcoming election cycle, even before a single vote is cast. After a full four-year term marked by two historic events, the judicial overhaul protests and the October 7 massacre, the party faces internal uncertainty about its future direction. The list formed by 140,000 party members will shape Likud's public face and significantly influence the general elections.

A central issue is the rise of Tali Gottlieb, a popular figure within the party despite her unconventional approach and lack of traditional grassroots engagement. Her surge, dubbed "Gottleibism" by former MK Eliyahu Revivo, has unsettled many in the party, including Netanyahu's office, which is still assessing her impact. Another key focus is the contest for the party's top female spot, traditionally a male-dominated arena. Prime Minister Benjamin Netanyahu has recently endorsed Dr. Ruth Kabsa Avramzon for the prestigious 34th place on the list, aiming to refresh the party's image.

Meanwhile, veteran ministers Israel Katz and Haim Katz have secured reserved spots on the list, bypassing the toughest primary battles. Nir Barkat, who reportedly attempted to oust Netanyahu after October 7 but denied the claims, remains a figure to watch as he navigates the primaries. Additionally, MK David Bitan, who has grown politically influential this term and openly opposed Netanyahu's reservation plans, is under scrutiny.

Despite Netanyahu's apparent indifference to the primaries, insiders reveal he consults closely with key party figures and may already have a sense of the emerging list. However, this primary cycle represents a critical test for him to secure a disciplined, loyal, and possibly more moderate Likud list ahead of the 2026 elections.