Maya Kay and Yohanan Twina Debate Skinny Jeans at Twentyfourseven Balloon Fit Launch

Israeli celebrities gathered at the BIG FASHION mall in Glilot for the launch of Twentyfourseven's new Balloon Fit Jeans collection. Among the attendees were Maya Kay, Yohanan Twina, Ben Sultan, and Rafaela Twina, who explored the pop-up event showcasing the brand's latest denim styles. The collection features wide, loose cuts alongside the new Balloon Fit silhouette, with washes and star prints inspired by Y2K fashion, reflecting an urban, youthful vibe captured in a campaign shot in Copenhagen.

During the event, a lively discussion emerged about fashion trends to leave behind. Maya Kay firmly stated she does not want skinny jeans to return, preferring straight and wide cuts instead. In contrast, Yohanan Twina declared skinny jeans "the love of his life," insisting they suit those with a slim figure perfectly. The Twina siblings also revealed a family secret: they, along with their mother, all wear the same jeans size (28), making new jeans a shared and sometimes contested resource.

Other notable guests included Gili Cohen, Omer Levy, Noa Teka, and Adi Bozaglo. The pop-up will remain open until the following day, allowing visitors to experience the collection firsthand. The Twentyfourseven line is available in stores and online, continuing the brand's focus on casual, everyday denim with a fresh, modern twist.