Alex Sklar’s $10 Million Billboard War Against Zvika Nevo Escalates
Alex Sklar, a 68-year-old Moldovan-born Israeli businessman who has lived in Australia for the past decade and splits his time with Israel, has become the public face of a fierce billboard campaign against private investigator Zvika Nevo. Over the last few months, motorists in central Gush Dan have seen large signs attacking Nevo with lines such as, “Who sleeps with dogs wakes up with fleas” and “Which client did you sell today?” Sklar says openly that he is behind the campaign and that it is not meant to stop soon.
In an exclusive interview, Sklar said the fight is personal, but insists it is bigger than money. “Of course there is a price, but there is something more important,” he said, calling it “the most significant project of my life.” He said he has already committed $10 million to the campaign, money that has not yet been fully spent, and that his next move will be to offer $1 million to anyone with “golden evidence” against Nevo. He also said the billboards are part of an effort to expose what he sees as wrongdoing and added, “We are bringing this to the public’s attention, and nobody will stop us.”
The dispute stems from Nevo’s work for Sklar’s ex-wife, Violeta, who is now married to Nevo. Violeta claims in a suit that Sklar hid assets, misled her about his wealth, and pressured her into a lopsided property agreement after their 10-year marriage, during which they had two children. Sklar denies the allegations, says all relevant asset disclosures were handed over before the agreement was signed, and says Nevo uses illegal methods, including alleged extortion, for financial gain. He also says he will stop only “when the criminals are in prison.”
The legal fight is already in court. Nevo has sued Sklar and the advertising companies for 10 million shekels, while Nevo’s lawyers filed a separate 5 million shekel suit. Sklar says he once used billboard campaigns in another legal dispute in 1999 in London, and says it worked then too. He argues his current campaign is lawful and frames the issue as a battle over free speech versus reputation.
Sklar’s life story is also part of the profile. He says he grew up in poverty and violence in Moldova, came to Israel at 16, lived in Kibbutz Nir David and later studied at the Acre Naval Officers School, served in the Navy’s Shayetet and then in the Paratroopers, and fought in the First Lebanon War, where he says only three of 24 soldiers survived in his unit. He left Israel at 32, later made his fortune in Germany in minerals and trade, and moved his business base to Australia about 15 years ago, where he says he built a holdings group active in minerals, real estate and technology. His fortune was estimated in 2022 at 1.5 billion Australian dollars, slightly more than $1 billion.
