Argentinian Fans Turn New York Into Buenos Aires Ahead of World Cup Final
Thousands of Argentine soccer fans gathered in New York City for a massive celebration known as the 'Banderazo' ahead of the World Cup final against Spain on Sunday evening. The event transformed Times Square into a vibrant carnival reminiscent of Buenos Aires, with streets filled with flags, jerseys, giant drums, and images of Diego Maradona and Lionel Messi. The Banderazo, a traditional Argentine fan parade, created such a lively atmosphere that it caused heavy pedestrian congestion and filled the air with smoke from flares.
Fans from around the world, many Spanish-speaking but not necessarily Argentine, joined the festivities, while Spanish supporters were scarcely visible. Maradona remains a central figure in the celebrations, honored on flags, drums, and shirts, alongside Messi, who is likely playing his final World Cup at age 39. The event coincided with a summer weekend and drew large crowds, boosting sales of official Argentina jerseys, especially at a Fifth Avenue Adidas store where prices reached $180.
The carnival began at 3 p.m. and lasted until midnight, with a symbolic emotional charge as fans anticipate Messi's potential crowning as the greatest footballer. The excitement spread across New York landmarks like Rockefeller Center and Hudson Yards, with local restaurants preparing for the kickoff. The scale of the celebration is expected to surpass even major sports victories in the city, highlighting the deep connection between Argentine fans and the World Cup.
Interestingly, the NBA store on Fifth Avenue reported high demand for Portland Trail Blazers jerseys of Israeli player Deni Avdija, reflecting increased interest from Israeli and Jewish visitors. While Messi merchandise remains available, Avdija's jerseys are currently sold out due to his recent success.
Overall, the Banderazo in New York exemplifies the passionate global support for Argentina's national team and the cultural significance of the World Cup final, especially with Messi's likely farewell on the world stage.
