Transport Minister Miri Regev Shares Personal Videos Ahead of Primaries

Israeli Transport Minister Miri Regev has launched a new social media campaign featuring personal and everyday moments, marking a departure from her usual political messaging. In a series of short videos posted recently, Regev appears in casual settings such as her kitchen with a messy bun, sharing details like how she prefers her coffee, "hot Americano without milk or sugar." These posts avoid any political topics or references to figures like Ahmad Tibi or Yair Golan, focusing instead on relatable daily life scenes.

The initiative has sparked mixed reactions online. Many praised Regev for showing a more personal side and allowing citizens to connect with her beyond politics. However, some critics accused her of turning into a social media personality, with one commenter humorously asking, "Is there a coupon code for the coffee?" Additionally, Metanel Gottlieb, son of Knesset member Tali Gottlieb, made a sarcastic remark suggesting jealousy over his mother's own digital presence.

This social media shift comes ahead of the 2026 primaries, indicating Regev's strategy to engage voters through a more approachable image. The campaign highlights a contrast to the usual political discourse and may influence public perception as the elections approach.