Super-Pharm Appoints Five New Executives in Major Leadership Overhaul

Super-Pharm, Israel's largest pharmacy chain, is undergoing a significant leadership change by appointing five new executives to its 16-member management team. These appointments, effective within the month, include Rona Ohayon as Marketing Director, Shiran Elitzur as Head of Product and Retail Innovation, Eran Toldano as Online Division Manager, Imad Sader as Trade Division Manager, and Idit Green Amir as Legal Department Director. All appointees have risen through the ranks within Super-Pharm, reflecting the company’s culture of promoting internal talent. CEO Nitzan Lavi emphasized that these changes aim to strengthen the chain’s appeal to younger generations and maintain its relevance in the evolving market. The new executives replace long-serving managers with 30 to 40 years at the company.

This leadership renewal is part of Super-Pharm’s strategic preparation for the coming years, focusing on innovation and adapting to changing consumer trends. Lavi expressed pride in the internal promotions, highlighting the appointees’ deep knowledge of the company, its stores, and customers, and their expected contribution to the company’s growth.

Additional business updates in the article include the first fashion conference held at Hangar 11 in Tel Aviv, discussing Israel’s potential to become a fashion powerhouse alongside its high-tech status. The annual Israeli Accountants Association conference took place in Eilat with international participation. In advertising, Aviram Levi was named Chief Creative Officer at LEAD, replacing Idan Regev after seven years. Other appointments include Yael Nagar Tzuri as CEO of Job2Day, Shmulik Dorinbaum as AI and Digital VP at Laus Media, and Ilai Levin as Deputy News Director at i24NEWS. The real estate company Azrieli is seeking a partner for its Green Mountain data center project, valuing it at up to 5 billion euros.