Volkswagen Tyron Targets Wealthy Large Families Despite Limited Practicality
Volkswagen has introduced the Tyron, a large SUV designed to seat six passengers, replacing the Tiguan Allspace. Despite its three-row seating, the third row is cramped and difficult to access, making it impractical for anything other than very young children. The Tyron features a 1.5-liter mild hybrid gasoline engine producing 150 horsepower, which is considered underpowered for the vehicle’s 2.3-ton weight, resulting in adequate but not impressive performance, especially on inclines and overtaking.
The interior quality of the Tyron is notably high, reflecting Volkswagen’s German manufacturing standards, with excellent materials, comfortable seating, and well-designed controls. However, some design choices, such as climate control operated via a touchscreen and color-changing plastic panels, detract from the overall experience. The rear seats slide on rails to adjust legroom, and the cargo space is reasonable, with a spare tire and power outlet included.
Safety features are comprehensive, including nine airbags and a five-star crash test rating, with active safety systems that function reliably without excessive alerts. The suspension system handles rough Israeli roads impressively, offering a smooth ride over potholes and uneven surfaces. However, the braking system lacks sufficient feedback, requiring firm pedal pressure.
Volkswagen recently announced plans to cut one-sixth of its workforce in Germany due to high production costs, underscoring the premium nature of the Tyron. Priced at 260,000 shekels, it is more expensive than the new Tiguan (240,000 shekels) and competes with models like the Skoda Kodiaq, which offers similar quality at a lower price but with fewer gimmicks.
The Tyron’s target market is very narrow: affluent families with at least three children who prefer a non-plug-in hybrid SUV and can afford to buy outright rather than lease. Given these constraints, the potential customer base in Israel is very limited. For those who do choose the Tyron, it offers a high-quality large SUV experience, albeit with compromises in engine power and third-row usability.
