Bank Leumi Opens New Branch in Beitar Illit with Modern Services and Community Leaders Present

Bank Leumi inaugurated its new branch in Beitar Illit this week, relocating to a central spot in the David 23 business center. The branch, serving private customers, is managed by Ita Sternfeld and staffed by an experienced team offering a wide range of financial services. It also features a dedicated mortgage unit with skilled bankers ready to assist clients throughout the mortgage process.

The opening ceremony included senior Bank Leumi officials such as Shira Razi, head of branch operations, Ilan Navon, manager of the Jerusalem and Shfela region, and branch manager Ita Sternfeld, alongside Beitar Illit's mayor Meir Rubinstein and the city’s rabbi, Avraham Stieglitz, who affixed the mezuzah at the new location.

This branch relocation is part of Bank Leumi’s broader rebranding strategy, moving branches into shopping centers or office buildings to enhance customer experience with professional and personalized service. The branch includes a digital lobby enabling customers to perform most banking transactions 24/7 at reduced costs.

Shira Razi emphasized the bank’s customer-centric approach, stating the new branch will provide broader and higher-quality banking services to the local community. She highlighted the bank’s commitment to convenient, advanced service with full availability across multiple channels.

In recent years, Bank Leumi has introduced innovative service initiatives, including extended telephone support hours (except Sabbaths and holidays), direct WhatsApp communication with branch managers, a commitment to resolve inquiries within one business day, and a special CEO-led service team addressing unresolved customer issues promptly.