The old linear career model is fading, as workers move between fields, managers constantly adapt, and artificial intelligence reshapes many professions. In this environment, the ability to start over is no longer just a personal act of courage, but a core job skill. The article says the shock of October 7 and the war, along with economic uncertainty and rapid changes across industries, has made many Israelis ask whether their current path still fits and how to make a first move.
That perspective is the starting point for a new book by entrepreneur and senior executive Michal Lutsky, "(Ha)khala Lashavet, A Guide to Beginnings". Lutsky has worked in technology, digital, finance, media, and insurance, and says the book grew out of a weekly column in which she published more than 120 stories about beginnings. From those stories, she developed the idea that beginning is not a one-time event, but a capability people must practice throughout life and career.
Lutsky says, "In a world where machines already know how to write, analyze, create and plan, the most important human ability is the ability to start something new," adding that it is "something that has no ready-made template, that requires human courage and not an algorithm." The book aims to turn reinvention from an emotional concept into a practical method, helping readers deal with the fear that comes before the first step, whether that step is asking for a raise, changing careers, starting a business, leaving a bad relationship, or finally pursuing a long-delayed dream.
The book includes stories of reinvention from figures such as Arna Berry, Sara Blakely, Tony Hsieh, Jack Ma and Deni Avdija, along with practical exercises and a model meant to help readers turn decisions into action. It is also accompanied by "My Beginnings Notebook," designed to move readers from consuming other people’s stories to tracking their own. The article frames this as a central question of the era, how to keep moving in a world where basic assumptions keep changing.
