A rare 2003 Ferrari Enzo, the only one factory-painted in the original Rosso Dino color, has sold online for $12,399,000, or $13,018,950 with buyer’s premium, on duPont REGISTRY Live. The sale sets a record as the most expensive car ever sold in an online-only auction.
The color is central to the car’s appeal. Rosso Dino was named for Alfredo “Dino” Ferrari, Enzo Ferrari’s son, who died in 1956 at age 24 from Duchenne muscular dystrophy. DuPont REGISTRY said the shade appeared in the 1960s on historic models such as the Ferrari 250 GTO, then disappeared from Ferrari’s active color catalog for decades before returning at the request of a single customer in the early 2000s.
That customer was Gerald Barnes, a known collector and owner of Ferrari Maserati of Newport Beach. Barnes built part of his collection around Rosso Dino and ordered his Enzo in that color. The paint option originally cost just $2,364, less than half of 1% of the car’s original $662,694 price, but two decades later it became one factor behind the record-setting value.
The car itself is a highly significant modern Ferrari. Built from 2002 to 2004 in just 400 units, with 127 delivered to the U.S., this example carries chassis number ZFFCW56A230134278 and has only 3,758 miles, about 6,047 kilometers. It has a 6.0-liter naturally aspirated V12, a Formula 1-style automated manual gearbox, rear-wheel drive, 651 horsepower, 485 lb-ft of torque, a 0 to 100 km/h time of about 3.3 seconds, and a top speed of roughly 351 km/h.
The previous online auction record was a 2022 Ferrari LaFerrari Aperta that sold on Bring a Trailer for $5.36 million. This Enzo more than doubled that mark. The auction drew more than 725 bids, over 115 active followers, and more than 9,500 views. The buyer has not been officially identified, though online speculation pointed to Ferrari collector David Lee, a Los Angeles jeweler and watch dealer. The sale underscores how high-end collector cars are increasingly moving into digital-only auctions.
