What Creativity Means in the AI Era

AI has become part of daily life, but many people still question its reliability and worry about its effects, especially in art, content and advertising, where individual creators traditionally matter most. The article argues that the right response is moderation, AI will not replace creators, but it can greatly help them.

The writer, advertising professional Alon Michaeli Mulian, set out to examine AI’s role in marketing and advertising. Instead of discussing it from a distance, he built his book, AIvertising, from a dialogue with the machine. The book was published by Kriya, runs 192 pages, and the reviewer describes that choice as measured and honest.

The book moves between a practical guide for people in advertising and marketing and a glossy survey of notable campaigns. It covers the history of the field and shows how AI can be understood as a natural development rather than only a revolution. Its core chapters focus on the elusive concept of creativity and its place in the AI era, while other chapters discuss the classic advertising model, research, strategy and media, with AI integrated at each stage.

The review says the book is full of useful insights, clear and easy to read, and could help not only professionals but many kinds of creators. Its final chapter addresses the psychological barriers to creating with AI and is presented as especially important for readers still undecided. After 182 pages, the reviewer singles out the short appendix, “A few words for anyone who wants to write a book with AI,” as a one-page roadmap for the individual creator entering a new world.