Omer Adam’s New York ritual: a stop at the Lubavitcher Rebbe’s grave

Sharon Adam said her son, singer Omer Adam, makes one fixed stop every time he arrives in New York: he visits the grave of the Lubavitcher Rebbe. Speaking Thursday on the Israeli morning program "Israel HaBoker," she said it is always "the first thing he does" when he gets to the city and described the site as carrying "great spiritual power."

Sharon Adam, founder and president of the "Leaders for Israel Unity" community, which organizes trips focused on the Rebbe, said the visit leaves her with "great excitement and a deep sense of mission," along with "the knowledge that you are not alone in the world." She added that "his spirit is present, alive and beating in so many Jews."

Adam said she launched her work four years ago with the goal of "spreading his light." She also recalled that the first time she and her son visited the site together was "by a miracle," alongside Omer Adam’s production team, on the 120th birthday of the Rebbe, when, she said, "everything was arranged by God."

She said that on Monday they will come to the Knesset to promote unity and ask lawmakers, "Let us speak words of light." The article also noted that the Rebbe’s influence remains strong decades after his death, through the worldwide Chabad emissary network and annual gatherings, study sessions, prayer and charity on his yahrzeit.