Nathanzon’s Underground Burger Brand Opens Its First Full Restaurant in Haifa

Nathanzon, the burger brand known until now for delivery and pickup only, is opening a real restaurant in Haifa. The move follows growing demand for premium, elaborate burgers beyond Tel Aviv, and brings the concept to the city in a new fast-casual format.

The new branch is located in Azrieli Haifa, near the city entrance, the Carmel Tunnels and Sammy Ofer Stadium. It offers a sit-down experience with self-service, plenty of seating and a youthful design inspired by pop culture, street art and New York diners. The restaurant is backed by the Mina Tomei group, also known as La Table, which owns Vini, King Kong and Mina Tomei.

Nathanzon says it has refined its formula for a high-quality patty that survives delivery, and now wants a permanent home that does justice to the American classic. The menu centers on dry-aged beef, house-made sauces and carefully chosen toppings, with a focus on a juicy patty, a precise sear and a soft bun. The chain says all sauces are made in-house.

The Haifa restaurant adds three burgers: a truffle burger with truffle aioli, onion jam, fresh jalapeño, arugula, crispy shallot, cheddar and gouda; a P.B. burger with peanut butter, pickles and cheddar; and Nathanzon’s cheeseburger with melted cheese, spicy mayo, lettuce, red onion and pickles. The cheeseburger meal costs 89 shekels. It also serves crispy spicy nuggets, eight pieces for 48 shekels, plus classic fries or loaded cheddar fries and sauces such as garlic aioli, barbecue and truffle aioli. Hours are Sunday through Saturday, 11:00 to 23:00, at 4 Moshe Fliman, Azrieli Haifa, Floor 2, Carmel Entrance 2.