Strauss Acquires Brazilian Food Giant Yoki for $100 Million

Israeli food conglomerate Strauss has officially completed its acquisition of the Brazilian food brand Yoki from General Mills. The deal was finalized through Strauss's joint venture in Brazil, 3corações, which is equally owned by Strauss and Sao Miguel. This acquisition marks a significant step in Strauss's growth strategy and its expansion within the Brazilian market.

The transaction, which received all necessary approvals including from Brazil's competition authority, amounted to approximately 642 million Brazilian reais, equivalent to about 381 million Israeli shekels (approximately $100 million USD). The acquisition integrates Yoki, a well-known Brazilian food company founded in 1960 with deeply rooted local brands like Yoki and Kitano, into Strauss's existing coffee business, which is the largest in Brazil.

This move broadens the joint venture's operations into dry food categories, snacks, cooking solutions, and spices. General Mills reported that the divested Yoki business generated approximately $350 million in sales during its fiscal year 2025. The integration is expected to strengthen Strauss's presence and offerings in the Brazilian food sector.