Strauss Completes Brazil Food Company Acquisition at Reduced Price

Israeli food giant Strauss has finalized its acquisition of Brazilian food manufacturer Yoki, six months after signing the deal. The acquisition was completed through Strauss's jointly owned Brazilian company, 3corações, in partnership with São Miguel. The final purchase price was 642 million Brazilian reais, approximately $381 million shekels, which is about 20% less than the initially estimated 800 million Brazilian reais ($475 million shekels) at the time of the agreement. This reduction is attributed to adjustments made during the process.

Yoki, founded in 1960, is a leading Brazilian food producer with a diverse range of products including dry foods, snacks, and seasonings. Its core brands, Yoki and Kitano, account for roughly 65% of its total sales. In 2025, Yoki reported sales of approximately $350 million dollars, with its products reaching around 100,000 points of sale across Brazil via an external distribution network.

Strauss anticipates that integrating Yoki's operations into the 3corações distribution platform, which already serves over 400,000 points of sale, will significantly expand brand accessibility for consumers. This integration is expected to boost sales and create substantial operational and economic advantages.

Furthermore, the acquisition is poised to broaden and diversify the product portfolio of the joint venture, which primarily focuses on coffee. The addition of Yoki's offerings, including corn products, plant-based milk alternatives, and juice powders, is intended to reduce reliance on volatile green coffee markets and establish additional growth engines within the Brazilian market.