Strauss Launches New Soy-Based Yotvata V Line for Dairy-Free Consumers

Strauss has introduced Yotvata V, a new line of products featuring chocolate milk and iced coffee made with a soy base and without dairy. This expansion aims to bring the familiar Yotvata flavors to consumers who choose to avoid milk.

The new products are manufactured at Strauss's new plant-based dairy in the Michael Campus in the Western Galilee. The company states the line targets a diverse audience, including vegans, those reducing dairy intake, and consumers seeking pareve (dairy-free) kosher certification.

Initially, Yotvata V includes chocolate milk and iced coffee, both soy-based. These products allow consumers to enjoy Yotvata's taste within a dairy-free diet. Yotvata V joins other plant-based products from Strauss, such as the Danone V soy-based line and Alpro products.

Liraz Sofrin, Marketing Manager for Strauss Dairies, stated, "Our aspiration at Strauss is to enable everyone to enjoy our beloved brands in a way that is suitable and right for them. We are happy to offer consumers who avoid milk, reduce their milk consumption, or separate meat and dairy consumption, the Yotvata V line, indulgent and tasty chocolate milk and iced coffee, so that from today everyone can enjoy the taste of Yotvata."

The products will be available in 1-liter and 500-milliliter formats. They hold pareve kosher certification year-round and Beit Yosef kosher certification year-round. The products contain soy and may contain nuts, including almonds.