Bank Leumi Launches Multilingual App, First in Israel

Bank Leumi has announced a significant advancement in its customer service, launching its mobile application in five languages: Hebrew, English, Arabic, Russian, and French. This initiative, which began rolling out gradually this week, marks a first for the Israeli banking sector. Customers can now select their preferred language within the app to access comprehensive account information and perform a wide range of banking transactions.

These transactions include viewing current and foreign currency accounts, ordering credit cards and checkbooks, making multi-currency transfers, executing interbank transfers (Zahav), exchanging foreign currency, opening deposits, and applying for loans. The bank stated that additional services and features will be added to the multilingual versions in the future. The Hebrew version of the app already offers extensive functionality, enabling nearly all common banking operations digitally, including unique features like booking a Zoom video call with a banker and completing the entire mortgage application process online.

The introduction of the multilingual app is part of Bank Leumi's broader service revolution over recent years. This revolution includes extending its telephone service centers to operate 24/7, including Saturday nights, and committing to resolving customer requests within one business day. The bank also established the "CEO's Patrol," a special service team reporting directly to the CEO, tasked with resolving overdue inquiries.

Eyal Efrat, Head of the Banking Division at Bank Leumi, commented on the move, stating that as "the number one bank," they are committed to making services accessible across all channels. He described the multilingual app as a pioneering step in the banking system, reflecting the bank's service philosophy that advanced banking must also be accessible, personal, and simpler. Efrat expressed pride in enabling hundreds of thousands of customers to manage their financial needs in their preferred language, anytime and anywhere.