Israeli creative-tech company Artlist, based in Kibbutz Afikim, is launching a restructuring that will eliminate about 200 jobs out of 500, roughly 40% of its workforce. The company says the move is tied to its transition to an AI-driven operating model.
The announcement comes shortly after Artlist hired 120 employees during 2025 and also took part in producing a full-length Hollywood film. It also follows the company’s report that it ended 2025 with $300 million in annual recurring revenue, up 50% year over year.
Artlist, founded in 2016, began as a library of music clips for creators and has since expanded into broader creative and AI tools. Among its recent products is a production platform that lets creators direct elements such as locations and camera angles without complex prompts, while maintaining consistency.
The company also offers AI Toolkit, a unified interface that brings together leading models for video, images and voiceover. That package includes Artlist Original 1.0, an image-generation model trained on the company’s exclusive content catalog and designed with four visual styles for professional production. In its statement, Artlist said the reorganization is meant to make the company “AI-Native,” flatter, faster and more autonomous, and said affected employees were invited to hearings as part of the process. It added that it will provide broad support and favorable terms.
