Huggies launches third paid parental leave extension promotion in Israel

Huggies is launching a special promotion for the third year in a row, pairing its baby products with a chance for parents to extend paid maternity or paternity leave. The campaign, titled "Paid Leave 3, Extra Perfect!", follows the success of a previous round and is designed to give more families additional time with a newborn without financial worry.

According to the company, the promotion runs from June 9, 2026, to June 30, 2026, corresponding to the Hebrew dates 24 Sivan to 15 Tammuz. Three families will each win one extra month of leave and 8,000 shekels, while one family will win three additional months and 24,000 shekels.

Huggies says the campaign is closely tied to its Huggies Extra Care diaper line, which it describes as especially soft and uniquely absorbent to protect a baby’s skin. The company said the word "extra" applies both to skin protection and to the extra quality time parents receive with their child. The promotion is open to parents of babies up to six months old.

To enter, participants must buy four packs of Huggies Extra Care diapers in sizes NB, 1, 2, or 3, then call the telemessage number 2260* and explain why they deserve to win. Each purchase of four packs gives another entry, but entrants must keep the receipts and packaging, since proof of purchase is required for any prize. The promotion is subject to the company’s terms and conditions.