Huggies Relaunches Its Maternity Leave Extension Promotion After Strong Response

Huggies has launched a new promotion under the theme “Maternity Leave 3, Extra Perfect!” tied to its Huggies Extra Care diaper line. The company said it is bringing back the campaign after the previous one drew strong participation, with the aim of giving more families the chance to spend extra time with their babies without financial worry.

The promotion runs from June 9, 2026, to June 30, 2026, and offers major prizes. Three families will each receive an extra month of maternity leave plus NIS 8,000, while one family at the end of the campaign will win three additional months of leave and NIS 24,000.

Huggies said the campaign fits naturally with Huggies Extra Care, which it describes as a very soft diaper with unique absorption designed to protect a baby’s skin. The company said the “extra” in the product name takes on a double meaning, referring both to skin protection and to the extra quality time parents can spend with their child.

The offer is open to parents of babies up to six months old. To enter, they must buy four packs of Huggies Extra Care diapers in sizes NB, 1, 2 or 3, call 2260*, and explain why they deserve to win these special moments. Each purchase of four packs gives another entry, and participants must keep the purchase receipts and packaging as proof of purchase. The promotion is subject to the company’s terms and conditions.