Golan Sisters’ Furniture Brand Wins About NIS 1 Million Investment

Collectie, an original Israeli furniture design company owned and run by sisters Yaara and Anat Eshkol of Neot Golan, has received an investment of about NIS 1 million from Nitzan Capital. The fund focuses on small, growing businesses in the periphery. Collectie was founded 12 years ago in the Golan Heights and designs and manufactures distinctive furniture pieces made from wood, metal, and concrete. Its workshop is in Neot Golan, while its main showroom is in Yikneam Moshava.

The family business now employs 10 workers and sells to private and business customers across Israel through its website. The new money is intended to strengthen product development, expand brand exposure, and increase sales to new target audiences. Yaara Eshkol said the company wants the investment to help it make a major leap forward and become a national brand, with more participation in large projects. She said the funds will go mainly to marketing.

In an interview, Yaara said both sisters were born in Moshav Ramot, where their families still have farms. She worked in high tech and Anat was a children’s dietitian before they turned to a long-held dream of building a joint design business. Their brother-in-law, Roni, a Shenkar graduate and product designer, joined the effort, and they also brought in more professionals from the north.

Anat said the product line includes shelving, wall-mounted pieces, armchairs, coffee tables and more, and that the combination of concrete, metal and wood gives the brand a distinctly Israeli feel. The customer base includes individuals, companies, designers and architects. The sisters said the war made operations difficult because suppliers were afraid to travel to the Golan. They also said they had avoided taking on partners over the years to preserve the boutique character of the brand. Nitzan Capital cofounder Galen Schwaber said the sisters had built a brand with a clear identity, loyal customers and strong production capabilities, and that the fund’s capital, guidance and business ties should speed up growth nationwide. Nitzan Capital plans to invest NIS 20 million in about 10 small growing businesses in the periphery, and its first deal was with Helen’s Cookies in Kibbutz Yehiam.