Wolt Charges Significantly Higher Prices for Basic Food Items Compared to Major Israeli Supermarkets

A recent investigation by C14 reveals that the food delivery app Wolt charges Israeli consumers substantially higher prices for basic grocery products compared to major supermarket chains. The report highlights that even before factoring in delivery fees, service charges, and tips, the prices of everyday items on Wolt are inflated by tens of percent, sometimes reaching hundreds of percent more than in physical or online supermarket stores.

The comparison focused on five common products, showing clear price disparities. For example, a six-pack of Goldstar beer costs 32.90 shekels at Machsanei Hashuk online but 40.70 shekels on Wolt. Similarly, a six-pack of Heineken (330 ml) is priced at 34.90 shekels at Machsanei Hashuk but 44.70 shekels on Wolt. Other products like unfiltered Goldstar beer, Breezer, and Carlsberg six-packs also show significant markups on the app.

C14 emphasizes that these inflated prices, combined with additional fees, make using Wolt an expensive option for consumers already struggling with the high cost of living in Israel. The report suggests that while Wolt offers convenience, it comes at a premium that may not be justified for routine grocery purchases.

In response, Wolt stated that prices on its platform are set solely by the businesses themselves. The company noted that it offers a wide selection of supermarkets and products at various price points, with all prices transparently displayed to allow consumers to compare and make informed choices.

This ongoing price monitoring by C14 aims to help Israeli consumers better navigate the cost differences when choosing between delivery apps and traditional supermarkets.